“Decentralizing trust isn't just innovation—it's a revolution in how we collaborate and empower individuals.…”

Osborne Njoroge  C.M- Founder

About Us

Muiruri and Associates is a trusted lead generation company, empowering Kenyan entrepreneurs since 2003. We leverage blockchain and financial technology to deliver honest, transparent, and effective lead generation services, fostering growth and innovation in the Kenyan economy.

Our streamlined qualification process ensures the quality of every lead we generate. We collect and analyze leads, assigning scores based on their potential. Before handing off any lead, we conduct thorough segmentation and qualification reviews to ensure they perfectly align with your specific needs.

How We Qualify Leads

Lead qualification process entails a meticulous process of evaluating & categorizing potential leads to determine their quality and likelihood of conversion. We utilize advanced data analytics, AI-powered algorithms, Machine learning, & industry expertise to assess leads and deliver a refined list that helps your business grow.

LEAD ASSESSMENT:

We start by analyzing lead data to determine their potential and likelihood of conversion

LEAD SCORING:

We assign scores to leads based on their credit score, behavior, interactions, and demographics.

SEGMENTATION

All scored leads are categorized based on different criteria for a targeted marketing approach

PRIORITIZATION:

Here, we prioritize leads based on their scoring and engagement levels for viable resource allocation.

OPTIMIZATION

We continuously optimize leads and ensure frequent assessment for better outcomes and long-term reliability

Osborne Njoroge
C.E.O

Born in Kenya, Osborne Njoroge is a strategic professional with extensive experience in the financial industry. Having contributed to companies such as Wells Fargo, CMG Financial, and Bank of America

meet the

Team

Marvin Ngala
Head of Operations

A finance expert, Marvin is positioned as MUIAA Pesa‘s project manager. Marvin is highly experienced having worked at Bamburi Cement as a finance officer and project manager managing Qbet technologies, which is a software development company

John Burton Muthee
General Manager

A Management graduate expert from St. Paul's University. Experienced in MCS sales & marketing. Previously worked at DIAEO Kenya (Corporate sales ) & Marketing and business development at Kenya Poastal Corporation. 

Susan Rotich
Web Developer, UX/UI

Experienced & passionate UI/UX Designer, Marketing Expert & SEO professional with over 8 years of experience. Susan holds a solid understanding of user experience, visual design, branding for digital products and SEO

Vanessa Njoroge
Human Resource

A dynamic & strategic senior recruiter with 10+ years of experience in full-lifecycle recruiting. Extensive
experience in sourcing, recruiting, and behavioral interviewing techniques. Proven ability to identify and place top talent through a variety of recruiting channels.

Joseah Biwott
Software Developer

Self-driven Software Developer who specializes in product engineering, front-end, & back-end development. His forte lies in crafting intuitive user experiences and architecting robust systems, ensuring the delivery of innovative, user-centric products

Dr. Charles Wasonga
Crops Scientist

A finance expert, Marvin is positioned as MUIAA Pesa‘s project manager. Marvin is highly experienced having worked at Bamburi Cement as a finance officer and project manager managing Qbet technologies, which is a software development company

Derrick Muriithi
Feed Production Specialist

Self-driven Software
Developer who specializes in
product engineering, front-
end, & back-end development.
His forte lies in crafting
intuitive user experiences and
architecting robust systems,
ensuring the delivery of
innovative, user-centric
products

Ronald Godia
Animal Health & Nutrition Specialist

A finance expert, Marvin is positioned as MUIAA Pesa‘s project manager. Marvin is highly experienced having worked at Bamburi Cement as a finance officer and project manager managing Qbet technologies, which is a software development company

Emmanuel Koki
Outreach & marketing

Self-driven Software Developer who specializes in product engineering, front-end, & back-end development. His forte lies in crafting intuitive user experiences and architecting robust systems, ensuring the delivery of innovative, user-centric products
57610 00200 - CITY SQUARE Nairobi, Kenya
Support@muiaa.com/ Admin@muiaa.com
 +1-602-7052058 - (Business Call Only)
2024 © MUIRURI and Associates Limited. All Rights Reserved
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