“Decentralizing trust isn't just innovation—it's a revolution in how we collaborate and empower individuals.…”

Osborne Njoroge  C.M- Founder

About Us

Muiruri and Associates is a trusted lead generation company, empowering Kenyan entrepreneurs since 2003. We leverage blockchain and financial technology to deliver honest, transparent, and effective lead generation services, fostering growth and innovation in the Kenyan economy.

Our streamlined qualification process ensures the quality of every lead we generate. We collect and analyze leads, assigning scores based on their potential. Before handing off any lead, we conduct thorough segmentation and qualification reviews to ensure they perfectly align with your specific needs.

How We Qualify Leads

Lead qualification process entails a meticulous process of evaluating & categorizing potential leads to determine their quality and likelihood of conversion. We utilize advanced data analytics, AI-powered algorithms, Machine learning, & industry expertise to assess leads and deliver a refined list that helps your business grow.

LEAD ASSESSMENT:

We start by analyzing lead data to determine their potential and likelihood of conversion

LEAD SCORING:

We assign scores to leads based on their credit score, behavior, interactions, and demographics.

SEGMENTATION

All scored leads are categorized based on different criteria for a targeted marketing approach

PRIORITIZATION:

Here, we prioritize leads based on their scoring and engagement levels for viable resource allocation.

OPTIMIZATION

We continuously optimize leads and ensure frequent assessment for better outcomes and long-term reliability

meet the

Team

Osborne Njoroge
C.E.O

Born in Kenya, Osborne Njoroge is a strategic professional with extensive experience in the financial industry. Having contributed to companies such as Wells Fargo, CMG Financial, and Bank of America

Marvin Ngala
Design and Operations Manager

Marvin Ngala is a finance and design guru with knowledge in web technologies, business finance, product design, and operations management. He is zealous about fostering business innovation, problem-solving, and has helped develop software platforms and ERP systems in fintech. Marvin is well acquainted with most industry design, information systems, and management software with key skills in business planning, design, and operationalization of information systems. He holds experience as a finance officer at Bamburi Cement and as a product designer at Qbet technologies with ongoing CISSE certification from KASNEB.

Vanessa Njoroge
Human Resource & Talent Senior Recruiter

Vanessa Njoroge is an experienced senior recruiter with over 10 years of full-lifecycle recruiting expertise. She currently serves as a Vice President of Talent Acquisition at Bank of America, leading recruitment for the Business Banking line of business. She has a proven track record of identifying and placing top talent through effective sourcing strategies and behavioral interviews. Vanessa holds an MBA and PHR certification, and is proficient in various HR information systems.

John Burton Muthee
General Manager

A Management graduate expert from St. Paul's University. Experienced in MCS sales & marketing. Previously worked at DIAEO Kenya (Corporate sales ) & Marketing and business development at Kenya Poastal Corporation. 

Susan Rotich
SEO, UX/UI, Web Developer

UI/UX Designer, Marketing Expert, & SEO professional with over 8 years of experience. Holds a Bachelor's degree in Business Information Technology and a Diploma in UX/UI, and has gained extensive expertise in website design, SEO & digital marketing through her roles at various companiesl. Rotich's technical skills include SEO, UX/UI, web dev, programming languages and digital marketing tools. She has successfully led design projects that resulted in significant increases in client conversion rates and has provided SEO services to multiple companies. 

Erick Ngure - Social Media Manager

Erick Ngure is an experienced Social Media Manager with a Diploma in Electronic Media from Central TAFE in Perth, Western Australia. He has a strong background in post-production for film and TV broadcasting, having worked at KTN and Mnet for 2 years. Ngure's skills include creating posters, banners, advertisements, and promotions, as well as online editing and proficiency in Adobe software. He also holds certifications in graphic design and media studies, making him well-equipped to manage social media platforms and create engaging content for brands.

Joseah Biwott
Software Engineer

Joseah Biwott is a vital part of Muiaa Limited, specializing in full-stack development. He builds robust applications that drive success and designs innovative solutions ensuring seamless performance of financial systems. As a Senior Software Engineer and Technology Advisor, Joseah offers strategic insights, guiding Muiaa's tech initiatives to align with business goals. His holistic approach ensures every project exceeds industry standards, helping Muiaa deliver cutting-edge financial solutions.

Dr. Charles Wasonga
Crops Scientist
(MUIAA Board Member)

Charles Wasonga is a Crops Scientist and Plant Breeder with a PhD from Cornell University. He has over 18 years of experience in improving agricultural productivity, resilience of food systems, and livelihoods through crop breeding, variety development, and seed systems. Wasonga is the co-founder and Managing Director of Advantage Crops Limited, a Kenyan seed company, and a cofounder and Board Member of the NGO Agriculture Improvement Support Services (AGRISS)

Derrick Muriithi
Feed Production Specialist

An experienced agripreneur with expertise in sustainable and diversified farm management. He is passionate about using technology to revolutionize agriculture and promote environmental sustainability. Muriithi has hands-on experience in managing a range of farming operations, including tea, coffee, Azolla, and livestock. As a Data Scientist, he leverages Business Intelligence tools to optimize farm operations and boost yields. Muriithi is committed to bridging the gap between farm and tech, empowering farmers and communities through collaborative learning initiatives.

Ronald Godia
Animal Health & Nutrition Specialist

Ronald Godia is an experienced animal health and nutrition specialist with expertise in agriculture, livestock, and aquaculture. He has demonstrated skills in animal nutrition, production and management, feed formulation, and research. Godia has led Formulation at Great Lakes Feed Ltd, handling customer inquiries, trains farmers, and conducts feed testing. He holds an ongoing MSc. in Animal Nutrition and Management from Kenyatta University and has prior experience as a Consultant and Sales Representative.

Emmanuel Koki
Outreach & marketing

Emmanuel Koki is an experienced accountant and finance professional who has worked as a Manager at First Love Kenya since 2014. He holds a Bachelor of Commerce degree in Finance and a CPA certification, and has been involved in impactful projects such as the construction of a transition home for orphaned children and a relief food distribution program. Koki possesses a diverse skill set, including taxation, problem-solving, team building, and proficiency in Quickbooks. He is passionate about traveling, and farming, and is committed to making a positive impact in communities and corporate social responsibility.
57610 00200 - CITY SQUARE Nairobi, Kenya
Support@muiaa.com/ Admin@muiaa.com
 +1-602-7052058 - (Business Call Only)
2024 © MUIRURI and Associates Limited. All Rights Reserved
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